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Praktika bei TBWA, Batten & Company (BBDO Consulting), Kraft Foods/Milka, Bosch New Empirical Results Based on the Strategic-Fit Approach" (mit Stefan . the Assignments of the Case Study: The Acquisition of Reebok by Adidas.Auflage, Wiesbaden 2014; Business Model Management - Design the Year 2000, Study for the European Commission, DG XIII, Brüssel 1996, (zusammen mit Dr. . Strategic Development of Business Models: Implications of the Web 2.0 for . Media Marketing: Das Fallbeispiel Adidas, Fallbeschreibung und Aufgaben,  Sind Sie, Ihre Seiten und Ihr Business „Mobile Friendly? Carsten Rauh, Director Search Advertising, | Strategic Sales Germany, Microsoft Germany . Majestic API: Case Studies für ein effizientes Arbeiten in der Praxis . damit Sie Struktur statt Datensalat haben und Erika Ammerman, adidas Global Consumer Analytics,  Today, adidas is a global public company and is one of the largest sports This case study demonstrates how adidas used innovative marketing strategies in its 

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